browser icon
You are using an insecure version of your web browser. Please update your browser!
Using an outdated browser makes your computer unsafe. For a safer, faster, more enjoyable user experience, please update your browser today or try a newer browser.

The Meaning of Barack in Brazil

Posted by on February 21, 2009

Text & Photos: Julie Schwietert Collazo

A few weeks before I arrived in Brazil, Francisco and I watched a fantastic short documentary, “The Obama Samba*.”

From the synopsis of the documentary:

“At least eight candidates across [Brazil] have chosen to identify themselves with the U.S. presidential hopeful. Using names that sound like welterweight champions, there is the “Brazilian Obama,” and the “Obama of the Savannah.” Outside of Rio, in the region known as the Baixada, or “Lowlands,” there is Claudio Henrique, also known as the ‘Obama of the Baixada.’

Hoping to become the first black mayor of his hometown of Belford Roxo, Henrique sees the senator from Illinois as an inspiration, who has been able to break boundaries and overcome obstacles — many of which stand in Henrique’s way.”

I won’t ruin the fascinating story by telling you how it ends– you’ve got to see it yourself.

What I will say is that I can now confirm first-hand just how profound an impression President Obama has made on many Brazilians.

There are some, like artist Francisco Brennand, who display their political admiration proudly even though they couldn’t vote for Obama.

This banner hangs on the old ceramic factory Brennand bought in 1971 and which now serves as a repository and museum for the vast collection of his own ceramics. I took the photo today while visiting with Brennand.

And then there are entrepreneurs who see the value of Brand Obama… this is the second bar I’ve seen sporting a new name. Formerly “Bar Brahma” (named after one of Brazil’s beers), Brazilians can now down a cold one at “BARack OBrAhMA.”

*(the producer of “The Obama Samba” also co-produced the compelling documentary “The Judge and the General,” which is a must-see for anyone interested in Chilean history, human rights, and social justice.)

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • Google Buzz
  • LinkedIn
  • Technorati
  • Tumblr

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>