How to Boost Your Blog with Video: Part 2

Text by Julie Schwietert Collazo & Francisco Collazo
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In Part 1 of this series about boosting your blog with video, we took a look at the gear you’ll need to begin creating video to include on your blog.

Once you’ve got your gear, it’s time to start working with it. In this article, we’re going to talk about filming. The lessons we share here were learned through trial and error… lots and lots of error. We’re still learning every time we hit the “start” button!

1. Embrace the learning curve.

If you’re brand new to video, as we were, understand that the first few weeks or even months with your camera are best devoted to on-the-street experimentation. Even if you’ve read dozens of reviews about the gear you’ve bought, even if you’ve scoured the instruction manual cover to cover, the way in which you manage your camera and push it to its limits will be unique.

Don’t make the mistake that we did and film “important” footage during this learning and acclimation phase–important being footage you’re not likely to be able to capture again. Film birds, cars, people on the street. Just don’t film that interview it’s taken you months to arrange.

Otherwise, you’ll have loads of footage you can use to write an article like this one.

2. Do a sound check. Every single time.

Sounds simple enough, but the temptation to skip sound check is strong– let’s just get to filming!–especially when what you’re filming is a scene unfolding spontaneously before you.

But if you do that silly “testing, testing, 1, 2, 3″ (Yes, every time!), you’ll save yourself the disappointment of sitting down to review your footage, only to find out that what you’ve filmed is a silent movie.

3. Get stills and filler.

No one shoots a film–no matter the length–in a single fluid shot.

A finished video is the result of the movie equivalent of a cut and paste job. In addition to capturing your primary subject, be sure to film some still and filler footage you’ll be able to use for introductions, transitions, and credits.

4. Think about the big picture. Unless you’re sending footage to “Candid Camera,” think about the implications of the people you’re filming. In certain sensitive situations, such as my recent visit to the naval base and detention facility at Guantanamo Bay, Cuba, you’ll want to get verbal confirmation that your subjects are willing to be filmed. In some cases, you may even want to request that your subjects sign a consent form, which indicates their willingness to be filmed and releases you from responsibility once the film goes live.

5. Develop a storyboard. If you’re setting out to film with a specific subject in mind, develop a rough storyboard that lays out the trajectory of the narrative you want to tell. This exercise is useful for helping you anticipate the kinds of shots you’ll want to get while filming.

There are many other variables to take into consideration when you’re filming– light, angle, and sound being just three of them–but you’ll develop your own sense of the importance of each and your style of managing them the more you handle your camera. The tips above will just get you started!

Curve photo: Extra Medium (Flickr creative commons)

Microphone photo: jschneid (Flickr creative commons)

Scissors photo: reebob (Flickr creative commons)

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4 Responses to “How to Boost Your Blog with Video: Part 2”

  1. Data Entry Services Says:

    I didn’t have a desire to experiment with video until reading your 2 blogs. Hope you’ll write more.

  2. julie Says:

    I wasn’t particularly enthusiastic about video when we started either! Now, it’s quite fun. The next article will be about editing, and the final article in the series will explain how you publish and promote your videos.

  3. Hal Says:

    Same here, DES. Now I find myself tapping my chin, wondering exactly what the video capability of my Canon point-and-shoot is.

  4. How to Boost Your Blog with Video: Part 3 » Collazo Projects Says:

    [...] « How to Boost Your Blog with Video: Part 2 [...]

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